Tag Archives | The Most Interesting Man in the World

I Don’t Usually Read the Bible, But When I Do…

In 2006 Mexico-based brewer, Cuauht√©moc Moctezuma Brewery, hired marketing firm Havas Worldwide to create a campaign for their brand Dos Equis. What followed shows the response of popular culture to creative advertising. The created persona has sparked a marketing whirlwind and internet sensation: The Most Interesting Man in the World When describing the campaign’s purpose and the creation of their character, the firm said,¬†“He is a man rich in stories and experiences, much the way the audience hopes to be […]

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