Tag Archives | Reap

Facebook and the Power of Reaping and Sowing

Facebook is the greatest marketing tool in the history of humankind. It feeds us exactly what we want by analyzing our habits and demographics with absolute precision. For example, I wanted to purchase a watch earlier this year. After a few online searches, ads for watches littered my Facebook newsfeed. The Facebook algorithm is built entirely around the concept that you reap what you sow. Whatever you like, whatever you comment on, whatever you read, it returns more of the […]

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